Privacy Policy

Last updated: October 16, 2026

Koifish Prophet is Matt Ayuen's Muay Thai coaching practice. This page explains what information this website collects, why, and the choices you have.

Coaching enquiries

When you use the "Let’s start a conversation" form, we receive your name, your email or Instagram handle, and your message. It is sent by email to Matt so he can reply to you, and is used only for that purpose. We don't sell it or use it for marketing. Basic anti-spam checks run when you submit; they are not stored.

The "Notes from the art" signup form runs on Substack, a separate newsletter service with its own privacy policy. When you subscribe, your email address goes to Substack, which sends Matt's notes on his behalf. You can unsubscribe at any time, and Matt only sees the subscriber list Substack gives him.

Booking

"Book Your Session" takes you to Setmore, a separate booking service with its own privacy policy.

Analytics and cookies

With your permission where required, we use two analytics tools:

Google Analytics 4 (Google) — counts visits and actions such as booking clicks and form submissions. Cookies: _ga, _ga_*. Advertising features are not used.
Microsoft Clarity (Microsoft) — records how pages are scrolled and clicked, as heatmaps and session replays, to improve the site. Form text is masked. Cookies: _clck, _clsk.

Your cookie choice is saved in your browser so we don't ask again. If you reject, these tools don't load. You can change your mind any time: .

Embedded Google Maps and the fonts on this site are served by Google, which may receive your IP address.

Your rights

You can ask to see, correct or delete information you've sent us by replying to Matt's email or using the enquiry form. Depending on where you live, you may also have the right to complain to your local data protection authority.

Changes